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The considerable investment and overheads
required for the development of new drugs
mean that pharmaceutical companies must
establish brand loyalty throughout a
product’s lifecycle in order to protect
sales at patent expiry.
While marketing has always been key to
this, the advent of the Internet has meant
that there are now a whole host of new
opportunities for influencing market trends.
Pharmacart® is available to pharmacists and
pharmaceutical companies for extending sales
beyond patent expiry, concentrating on how
the use of websites and online techniques to
educate and inform patients and physicians,
so encouraging them to switch from an
original product to a new formulation or
follow-on-product.
Pharmacart® can be easily customized to
create an integrated product offering for
select pharmaceutical companies of their
respective online products and services. It
can provide a comprehensive online solution
enabling pharmacists to reach their clients
with specific online product information,
relevant medical information and enhance
their visibility and reputation.
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